What is Meant by Remarketing on Google AdWords and What are its Benefits?

Remarketing is referred to a Google AdWords advertising strategy that targets potential leads who have already visited the website. There are four types of remarketing:

1. Dynamic Remarketing

This displays your dynamic image ads for specific products and services where a user has previously viewed. Here you must also have a Google Merchant Center account. 

2. Standard Remarketing

This displays your static image ads to people who have already visited your website through the display network.

3. RLSA 

Or Remarketing lists for Search Ads retargets people who have already visited your website and abandoned it to make a Google search. 

4. Video Remarketing

This helps in retargeting people who have watched your YouTube videos. Here you can also make the use of YouTube ads for remarketing people who have already visited your site. 

What are the benefits?

A study claims that remarketing campaigns view a 4x lower cost per acquisition when it is compared to standard display targeting options. Rather than wasting money on determining and enlightening new leads, remarketing grasps the potential customers who are already interested in your company’s product or services.

No matter if it is someone who has left his cart abandoned or someone who has looked you up in their exploration stage, these people are smart and more likely to buy as compared to a random guy off the street.

You can take a step further by segregating your website visitors on the basis of their activity on your website. For instance, imagine you sell yoga equipment. You can now target people who have only visited yoga blocks and show them a different ad compared to users who have only checked out yoga mats on your website.

Remarketing helps in brand recall and also reminds someone to get a last minute present when nothing is available in the real time market.