Should You Opt For Search Engine Marketing To Succeed In Singapore

As a business owner, there are many challenges in Singapore that you have to face from time to time. Usually, the biggest of them is the rising competition. Unlike the old days, many new businesses have emerged lately in your sector, and if you want to succeed, you need to get an edge over them.

You can do this with the help of SEM or commonly known as search engine marketing. You can do it yourself or hire an agency providing SEM services Singapore.

SEM In Singapore

In search engine marketing, your business website is promoted on Google and other search engines with the help of PPC ads. You are charged only when someone clicks on your advertisement and visits your website. Since many others also run the same kind of campaigns, you need to be careful with keyword selection.

The more competitive a keyword is, the higher you’ll have to pay to include it in your advertisement. How you balance between including more competitive keywords in the SEO campaigns and less competitive keywords in the SEM campaigns to get the highest possible ROI determines your success in the long run.

This process isn’t as easy as it sounds. It requires a skilled and experienced professional to look into every aspect of the SEM campaign carefully. So, instead of trying to get involved in it yourself, choose a freelancer or agency that can lead the way and get you the best possible results.

What To Look For When Hiring SEM Agency In Singapore

If you are serious about taking your business to newer heights in Singapore, then get started with SEM campaigns as soon as possible. SEM or search engine marketing involves procedures through which a skilled person or agency improves your visibility on various search engines like Google, Yahoo, Bing, etc. through running PPC and PPM ads. 

It’s a technical procedure and involves many processes that are too difficult to understand for a common person. So, instead of trying to handle all by yourself, look for an agency offering top-notch Singapore SEM services in your area. 

Whenever you want to move ahead in this direction, look for some specific characteristics in the agency to have a smooth experience later on. The first important point is how experienced it is. It must be in the business for at least a few years in order to understand how Google works and must have a clean track record that proves it has done well in the past. Other than this, also look for its customer-friendliness and after-sales services. 

You can know all this by having a word with its previous clients or by reading reviews written by people about its services on various platforms like Google, Facebook, and LinkedIn. This process might take some time but it’s necessary to have a great and hassle-free experience. Follow these points and you will never have to face any problem while hiring an SEM agency in Singapore. 

Can SEM Help You Succeed In Singapore?

It’s not as easy to grow a business in Singapore today as it used to be in the past. The primary reason is competition. A lot of new businesses are entering the market every month and increasing problems for those who are already there. From small businesses to large corporate houses, everyone’s feeling the heat of the moment. 

Regardless of your business size and annual revenue, the only way to get rid of the competition and keep growing in Singapore’s competitive market is proper marketing. There are more than four million people using the internet in Singapore, so it’s better you look for a top SEM agency Singapore and kickstart your search engine marketing campaign as soon as possible. 

Importance of SEM In Singapore

SEM or search engine marketing is the next step of SEO. In this, your business is promoted on Google via Google Ads. When you hire an experienced agency to execute SEM for your business, you can be free from any sort of worry. It takes care of website creating, content writing, copywriting, keyword selection, running PPC ads, doing white-hat SEO, running simultaneous SMM campaigns, etc. 

Since they have all the necessary tools and resources in-house, it’s easy for them to carry out multiple marketing activities at the same time. And when it’s done, your website gets an instant boost in the search engine rankings, followed by an upsurge in sales and revenue. 

What is Meant by Remarketing on Google AdWords and What are its Benefits?

Remarketing is referred to a Google AdWords advertising strategy that targets potential leads who have already visited the website. There are four types of remarketing:

1. Dynamic Remarketing

This displays your dynamic image ads for specific products and services where a user has previously viewed. Here you must also have a Google Merchant Center account. 

2. Standard Remarketing

This displays your static image ads to people who have already visited your website through the display network.

3. RLSA 

Or Remarketing lists for Search Ads retargets people who have already visited your website and abandoned it to make a Google search. 

4. Video Remarketing

This helps in retargeting people who have watched your YouTube videos. Here you can also make the use of YouTube ads for remarketing people who have already visited your site. 

What are the benefits?

A study claims that remarketing campaigns view a 4x lower cost per acquisition when it is compared to standard display targeting options. Rather than wasting money on determining and enlightening new leads, remarketing grasps the potential customers who are already interested in your company’s product or services.

No matter if it is someone who has left his cart abandoned or someone who has looked you up in their exploration stage, these people are smart and more likely to buy as compared to a random guy off the street.

You can take a step further by segregating your website visitors on the basis of their activity on your website. For instance, imagine you sell yoga equipment. You can now target people who have only visited yoga blocks and show them a different ad compared to users who have only checked out yoga mats on your website.

Remarketing helps in brand recall and also reminds someone to get a last minute present when nothing is available in the real time market.